When you’re setting an automation, Autonami helps you personalize your emails/SMS using merge tags. You can use as many of these tags as you wish while composing your messages.
It is even possible to create personalized coupons to incentivize purchases.
Composing Personalized Messages
Step 1: Select a trigger and then select an action
You can choose from various triggers such as cart abandonment, purchases made, added a new contact, etc.
The action following the event could be to send an Email or SMS.
For our case, we have selected Cart Abandoned as the trigger and Send Email as the action.
In the email area, you can see the option to select merge tags.
Step 2: Select merge tags
When you click on merge tags, you’ll see a list of merge tags to choose from. You can type to search and Autonami will suggest tags that you can choose.
For example, if you want to add Cart Abandoned Date, click on Select next to it.
Now, select Copy To Clipboard to copy the merge tag you need.
Step 3: Paste the merge tags
Once you've copied the tag, paste it into the email copy.
So, when your prospect receives this email, it will read like this - "We noticed that you were trying to buy some products from our website on {{cart_abandoned_date}} but couldn't complete the purchase..."
This level of personalization can increase the click-through rate of your emails. Some of our commonly used merge tags are first name, items in cart, and cart total among others.
Creating Personalized Coupon Codes
Autonami lets you create personalized coupon codes that are also time-bound. You can send these codes via email or SMS.
Let’s say you want to create a coupon SAVE20MARILYN with the prospect's first name. You can easily create it using Autonami. Let's look at how:
Step 1: Add an Action
For this automation, we have selected the Cart Abandoned trigger and now creating a coupon as the action.
Please note that coupon codes must always be created in WooCommerce first before they can be personalized and made time-bound in Autonami.
Step 2: Create a Coupon
You can find the option of creating coupons under WooCommerce.
Click on Continue.
Step 3: Customize the coupon settings
Here are the options available for you to customize your coupon code:
- Select Coupon - Select the code you created in WooCommerce.
- New Coupon Code - Either you can leave the name of your coupon code as it is or personalize it using merge tags. Select - cart_billing_first_name as the coupon code name.
- Coupon Expiry - Set the number of days after which the coupon must expire.
You can restrict coupons with the user's email and execution priority here.
You can even set a delay in creating your coupon code instead of instantly creating one after a particular action is performed.
This is especially useful when you are creating sequences of emails going after timed intervals.
Step 4: Paste the coupon code in your email
Paste the code you created on your email body content.
Toggle the automation to live, and you’re good to go!